Tom Boyd and Ksenia Brief: Rethinking Content Creator Business and Creating Your Own Algorithm
In this episode I’m interviewed by Tom Boyd for his show Creators Are Brands. It’s packed with gems!
Description from Creators are Brands:
In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.
We discuss:
- Rethinking content creator business
- Building a sustainable brand on social media
- Finding meaning and longevity in digital self-expression
- Relationships over transactions
- Social media as a stepping stone on the way of remembering who you are
- The metrics that actually matter
- Trusting the content you’re “meant to” share over logical strategy
- How to reframe comparison on social media
- Allowing social media to be a mirror of places you are meant to grow
- Redefining success
- Seeing triggers as opportunities for growth
- Do you need to create a separate instagram account for your podcast?
- Clearing out your creative shelf
- Give yourself the grace to move through what you’re moving through
- Ways to connect to the joy of creation
- How Ksenia is currently approaching podcast and social media brand sponsorships
Related episodes:
- 225 Retiring From Being An Influencer: Identity Alchemy, Soul Journey As A Public Figure and Releasing Addiction To Hustle
- 193 Tom Boyd of @bonusfootage: All Things Content Creation, Short Form Video and TikTok Growth
- 186 Join Me For 11 Days Of Sharing On Social Media | Hyping You Up To Share Your Medicine with The World
Resources:
- Meditation and breathwork challenge on Open
- Social Media Challenge: 11 days of sharing
- Hashtag Mindful class on Skillshare
Connect with Tom Boyd:
- www.tomboyd.co
- Creators are Brands podcast
- Instagram: @bonusfootage
- TikTok: @bonusfootage
- Twitter: @BOYDERyo
Connect with Ksenia:
- kseniabrief.com
- Ksenia’s email list
- Instagram @ksenia.brief
- YouTube Ksenia Brief
- TikTok @ksenia.brief
- Subscribe, rate and review the podcast on Apple Podcasts
- Follow the podcast on Spotify
