Tom Boyd of @bonusfootage: All Things Content Creation, Short Form Video and TikTok Growth
Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where his content helps creators unlock their creative power, tell better stories and build brands.
He’s been writing, directing and producing for digital landscapes for over 12 years.
Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side.
Tom is one of my absolute favorite creators for all things creativity, content and creator economy, and in this episode we discuss:
- How to develop your creative muscle and show up consistently on social media
- The balance between “playing the game” and doing what feels right in your gut
- Choosing creative longevity over virality
- Want to get on TikTok? Tom shares how to get started
- How to measure the success of your content and the one vital metric that we don’t talk about enough
- Tom’s content creation process
- Tom takes us behind the scenes of one of his most popular series on TikTok
- Tom shares the story behind a video that unexpectedly went viral
- The importance of choosing yourself over waiting to be discovered
- Why the key to growing on social media is being generous
- Why investing into the first 3-5 seconds of your videos is the key to short form video strategy
- The video that led to Will Smith’s team to reach out to Tom
- Choosing internal expansion over external validation
- The key difference between artists and creators
- Why it’s important to get clear on your goals before creating content
Episode sponsor:
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Connect with Tom Boyd:
- tomboyd.co
- Creators are Brands podcast
- Instagram: @bonusfootage
- TikTok: @bonusfootage
- Twitter: @BOYDERyo
Connect with Ksenia:
- kseniabrief.com
- Ksenia’s email list
- Instagram @ksenia.brief
- YouTube Ksenia Brief
- TikTok @ksenia.brief
- Subscribe, rate and review the podcast on Apple Podcasts
- Follow the podcast on Spotify
Mentioned:
- myheartbowl.com
- Impact Theory Podcast with Tom Bilyeu
- @joshterryplays on TikTok
- Tom’s TikTok post on insecurity being a pathway to wholeness
- Choose Yourself! by Jasmes Altucher
