Anisa Benitez: Merging Marketing and Spirituality
Anisa Benitez is my first ever podcast guest that I discovered on TikTok. The discoverability of new faces and types of content on TikTok is like nothing I’ve experienced before – it’s a great way to expand your creative thinking and your subconscious beliefs about what’s possible.
Anisa is on a mission to dismantle the ‘starving artist’ stigma and bring higher consciousness forward through media. She shares content about self-care, mindfulness and what she calls “creative wellness”.
Listen on iTunes and Spotify
In this conversation, we cover:
- Using social media to serve others
- Marketing in a templatized way vs creative marketing
- Why she left the corporate world to become an entrepreneur
- Allowing intuition to inform your decisions
- Appetite for substance on TikTok
- Sustaining creative practices for wellness and healing
- Social media boundaries
- Making deeper impact with fewer people over amassing “followers”
- Cancel culture vs Social media energy hygiene
- Finding your own way to do social media
- Is high quality visual content where it’s at?
- Anisa’s experience being a primary caregiver to her partner
- Practical self-care tips
- I share my recent psychedelic experience
- The intersection of marketing and spirituality
About Anisa Benitez:
Anisa is dedicated to dismantling the ‘starving artist’ stigma and promoting #CreativeWellness. She left her job as a Brand Marketing Manger at YouTube Music in February to focus on her career as an actor, model; public speaker; founder of More by Her, a storytelling platform highlighting creative womxn shaping culture; and host and producer of No Starving Artist, a podcast to support creatives in building health, wealth and marketing wisdom.
She’s led marketing at iconic brands, such as YouTube, Google, TIME Magazine, Entertainment Weekly, Fortune Magazine, and RCA Records under Sony Music Entertainment.
Resources:
Connect with Anisa:
- @anisabenitez and @more_by_her on Instagram
- @anisabenitez on TikTok
- No Starving Artist podcast
- More by Her
Connect with Ksenia:
- kseniabrief.com
- Ksenia’s email list
- Instagram @ksenia.brief
- YouTube Ksenia Brief
- TikTok @ksenia.brief
- Subscribe, rate and review the podcast on Apple Podcasts
- Follow the podcast on Spotify
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