Anisa Benitez: Merging Marketing and Spirituality

Anisa Benitez is my first ever podcast guest that I discovered on TikTok. The discoverability of new faces and types of content on TikTok is like nothing I’ve experienced before – it’s a great way to expand your creative thinking and your subconscious beliefs about what’s possible.

Anisa is on a mission to dismantle the ‘starving artist’ stigma and bring higher consciousness forward through media. She shares content about self-care, mindfulness and what she calls “creative wellness”.

Listen on iTunes and Spotify

In this conversation, we cover:

Using social media to serve others
Marketing in a templatized way vs creative marketing
Why she left the corporate world to become an entrepreneur
Allowing intuition to inform your decisions
Appetite for substance on TikTok
Sustaining creative practices for wellness and healing
Social media boundaries
Making deeper impact with fewer people over amassing “followers”
Cancel culture vs Social media energy hygiene
Finding your own way to do social media
Is high quality visual content where it’s at?
Anisa’s experience being a primary caregiver to her partner
Practical self-care tips
I share my recent psychedelic experience
The intersection of marketing and spirituality

About Anisa Benitez:

Anisa is dedicated to dismantling the ‘starving artist’ stigma and promoting #CreativeWellness. She left her job as a Brand Marketing Manger at YouTube Music in February to focus on her career as an actor, model; public speaker; founder of More by Her, a storytelling platform highlighting creative womxn shaping culture; and host and producer of No Starving Artist, a podcast to support creatives in building health, wealth and marketing wisdom.

She’s led marketing at iconic brands, such as YouTube, Google, TIME Magazine, Entertainment Weekly, Fortune Magazine, and RCA Records under Sony Music Entertainment.