Chinae Alexander: How No Strategy and Taking Risks Got Her 146K Instagram Followers and A Successful Business
Chinae Alexander knows her makeup, her worth, and how to build a community that cares. She’s a badass entrepreneur, writer and speaker. We connected years ago (we share the story on the podcast), and I’ve watched her successfully pivot from being a fitness Instagrammer to a lifestyle personality and businesswoman. When we spoke together on a WELL Summit panel, I knew I needed to get her on my podcast, so here we go!
In this episode, we discuss:
- How we met at an influencer event and the big global brand deal Chinae has manifested since
- Being an influencer on a mission to change the world
- The social media strategy that got her 146K Instagram followers
- Creating an online community that’s interested in more than your transformation photos
- Pivoting from a fitness blogger to a lifestyle personality signed with one of the top talent agencies
- The real reason she does IRL meetups with her followers
- Her plans to be in politics
- How she turned her social media presence into business when she was just starting out
- How to grow your business as a control freak
- Chinae’s ethnicity
- A refreshing take on sponsored content
- Chinae’s take on Flat Tummy Tea
- Why it’s important to take your job as an influencer seriously
- Why it’s more important to engage with sponsored content then regular content
- Her tips for creating aligned brand partnerships (both for brands and influencers)
- How to charge what you’re worth
- The importance of investing money back into your business
- Getting Instagram verified
Connect with Chinae:
Watch this interview on YouTube:
Things we mentioned:
- Woke and Wired episode with Jera Bean
- Woke and Wired episode about the mushroom tinctures we mentioned
- @crystalcriminals
- @spencerpratt
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About Chinae Alexander:
Former Texan-turned-New Yorker, Chinae Alexander is an entrepreneur, lifestyle personality, writer, speaker, and wellness expert based in Brooklyn, New York. Her message is to empower people to be better through positive thinking, active change, self-love…with a lot of laughing and curse words along the fucking way (see what she did there?!). In addition to talking about her deep inner dislike of kale publicly in front of thousands on the internet, Chinae owns a successful event planning company, has a YouTube channel, is in the first stages of her first book, and is creating your soon-to-be favorite podcast. When she’s not trying to change the world, you’ll find Chinae pondering if a runner’s high is actually a “thing,” while enjoying a glass of malbec and a nice salad*. (*pizza and/or tacos)
Quotes by Chinae Alexander:
- The only strategy for my social and personal brand is to do every day what I want to do.
- What’s missing is not hashtag sponsored, but trust.
- Don’t fake it until you make it… ask for help until you make it.
- If everything you touched was successful immediately, there would be no growth. We don’t do things because we’re good at them, we do them because we’re passionate.
- Anytime I’ve taken a risk, I’ve learned something vital for me moving forward.
- The more money I’ve put into my business the more money has come back.
- The less I care about finances the more my business has grown.
- Get over the fear that people don’t care what you have to say when you share vulnerably about yourself.
Connect with Woke and Wired:
- If you enjoyed the podcast, please share it.
- Rate and review the show on iTunes. Your rating and review help more people discover it.
- Subscribe on iTunes.
DM me on Instagram @wokeandwired and let me know your favorite takeaways and show requests.
