Founder Of Poo~Pourri Suzy Batiz: It’s Not Business, It’s A Spiritual Journey

Ten years ago Suzy Batiz thought she was on her path to becoming a shaman, but life had other plans. As of 2019, Suzy is on the Forbes’ Richest Self-Made Women in America 2019 list.

Having experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt, today Batiz is transforming what it means to be alive by pushing the limits of what we think is possible. She does so through her businesses Poo~Pourri and Supernatural, as well as through her social media presence, public speaking, and an upcoming course.

I met Suzy through her mentee Amy Jo Martin (and had the honor of staying at Suzy’s Dallas house mentioned here), who in turn has mentored me through the Renegade Brand Bootcamp.

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In this conversation, we discuss:

Why it’s important to merge spiritual and business worlds
Why “resonance” is the most important principle when choosing business ideas to pursue
What Suzy loves about social media
Her approach to creating a personal brand
Suzy’s process for creating a business
What had to happen on an energetic level for Suzy to land on the Forbes’ Richest Self-Made Women in America 2019 list
Her take on Ayahuasca
What makes Suzy a “scroll stopper”
Why she’s not selfish with her ideas

Mentioned in this Episode:

Lessons from Suzy Batiz:

Instead of bitching to your friends, figure out what you can learn in a challenging situation.
Business is a vehicle that shows you what’s going on inside you.
It’s not business, it’s a spiritual journey.

Quotes:

“My claim to fame is not a $500 million company but that I’m a kinder person.”
“I’m a spiritual explorer who creates through business.”
“I live in an abundant garden.”
“We’re always in ceremony.”
“My external manifestation is 100% a reflection of what’s going inside. Whatever’s happening in my business is happening inside me.”
“Doing business is not the hard part, the hard part is to keep expanding into success.”

Connect with Suzy:

About Suzy Batiz:

“HOLY SHIT!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking.

Transformation is the common thread that runs throughout Suzy’s life and her companies. Whether transforming literal shit into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry from toxicity to aromatherapeutic magic with supernatural or people’s lives with her growing personal brand, Suzy is a revolutionary explorer of infinite potential in the playground of life, who loves to inspire others and bring them along for the ride.

Suzy experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.

Suzy knows that money is simply energy and by focusing on your energetic state, abundance in all areas of your life naturally follows: your energetic state improves, and you will lead an Alive as Shit life. She wants every person to know that they already have everything inside of them to make their dreams come true.

Suzy has been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. Suzy also been interviewed for Leaders Create Leaders, Modern Hero, Marie Forleo’s Marie TV and has given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In goop Health summit.

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