Shanika Hillocks: The Future Of Intentional Influencer Marketing
Shanika Hillocks (@shanikahillocks) is a food & beverage multi-hyphenate redefining what it means to be a luminary in this space. By day, she leads influencer marketing strategy at the largest winery in the country. Her F&B, home lifestyle, and travel writing can be found on outlets including Domino, Condé Nast Traveler, Healthyish, and Wine Enthusiast. Most recently, Shanika has taken her love of storytelling to the podcast space as the Season 2 of host Pineapple Radio.
Listen on iTunes or Spotify
We discuss:
- Reclaiming your mornings
- Developing rituals
- Balancing a 9-5 with side projects
- The silver lining of the pandemic
- The power of intention
- How Shanika got into influencer marketing as a publicist
- The current state and the future of influencer marketing
- How do brands choose influencers for paid campaigns?
- Being a voice for black and brown luminary voices in the digital space
- URL vs IRL
- Freedom as a creator
- Bringing humanity into influencer marketing
Mentioned:
- Shanika’s post on URL vs IRL
- All About Love: New Visions by Bell Hooks
- The Alchemist by Paulo Coelho
Connect with Shanika:
Connect with Ksenia:
- kseniabrief.com
- Ksenia’s email list
- Instagram @ksenia.brief
- YouTube Ksenia Brief
- TikTok @ksenia.brief
- Subscribe, rate and review the podcast on Apple Podcasts
- Follow the podcast on Spotify
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I think you will also enjoy:
- 86: Erin Bailey – Going Viral, Saying Hi To Strangers & Pioneering Conscious Influencer Marketing
- 30: Chinae Alexander – How No Strategy and Taking Risks Got Her 146K Instagram Followers and A Successful Business
- 07: Jera Bean – Get Out Of Your Comfort Zone, Own Your Decisions, And Why You Don’t Have To Have It All Figured Out
- 02: Jules Hunt Of Om And The City – Finding Your Om As A Wellness Blogger and Instagram Influencer
Quotes by Shanika Hillocks:
- “Lean into joy unadulterated and learn along the way.”
- “The goal [of influencer marketing] should never be to make a sale… It should be to inspire.”
- “How is it going to not just put money in my pocket, but help my audience learn something?”
- “Quality and value first. [Not numbers].”
Transcript of the episode:
